Many people love to shop for a new piece to go with a special outfit. Having the opportunity to browse from a huge selection of necklaces and earrings that will transform their entire look is the number one way to generate new clients. Most women realize that an interesting necklace will get them more attention than any other accessory.
Everyone is looking for something that is just a little different. This may be color, type of materials used, or even the size of the necklace. For example, a cute new necklace with matching earrings in a vibrant orange is perfect to wear during fall. Delightful pastels make an outfit shine in the spring. Summer time needs something light and breezy to capture the moment. Having all this available will ensure a loyal customer following.
All items must be offered at a competitive price. Securing a great price direct from the dealer allows the retail store to pass on that saving to their customers. Consistently great products offered at reasonable prices is the key to success. Building a reputation for really unique and interesting pieces is also a must.
Well trained and knowledgeable staff are vital in the supply chain. A retail store will need to spend time building a good relationship with their supplier. Ideally, they should have someone assigned to their account who will deal with all questions and make sure that orders are shipped complete and in the fastest possible time.
Buying wholesale jewelry is a delicate business. The store manager needs to know they can count on professional service and an excellent guarantee on every item. In addition, they want to know the products they order will arrive looking just like they did on the site or in the catalog. Having something arrive that looks nothing like the picture is always a problem.